Dim Lighting Makes You Eat More at Restaurants

Dim Lighting Makes You Eat More at Restaurants

Dim Lighting – A study found that diners seated in darker rooms ordered dishes with 39 percent more calories on average. By Gillie HoustonFood & Wine   It turns out the dim lighting on your dinner date can affect more than the mood. New data published in the...
8 Psychological Tricks of Restaurant Menus

8 Psychological Tricks of Restaurant Menus

Restaurant Menus – more than meets the eye. BY JESSICA HULLINGER A restaurant’s menu is more than just a random list of dishes. It has likely been strategically tailored at the hands of a menu engineer or consultant to ensure it’s on-brand, easy to read,...
The Difference Between Embossing and Debossing

The Difference Between Embossing and Debossing

The Difference Between Embossing And Debossing REPRINTED: Kwik Kopy Author: Karin Ingram To emboss, or deboss – that is the question. They are both techniques used to imprint impressed or depressed images onto paper which can add that extra something to your print...
Would You Like to See the Menu? Try Using Your iPhone Flashlight

Would You Like to See the Menu? Try Using Your iPhone Flashlight

Would You Like to See the Menu? Try Using Your iPhone Flashlight As restaurants grow increasingly dim, even younger diners are reaching for their cellphones. By Katy McLaughlin and  Anupreeta Das REPRINT: As appeared in the Wall Street Journal Oct. 22, 2018 11:02 am...
Is It Just Me or Are Restaurants Getting Darker Lately?

Is It Just Me or Are Restaurants Getting Darker Lately?

Reprint from JJones Design Co. When you go out for a dinner with your loved one, do you notice that some trendy restaurants have increasingly more dim lighting? I do. Jeffrey and I are foodies and we love to eat out and try new restaurants around the city or when we...
The Real Reason The Cheesecake Factory Keeps the Lighting so Dim

The Real Reason The Cheesecake Factory Keeps the Lighting so Dim

I’ll have an enormous bowl of pasta and a flashlight, please Reprint from Spoon University By Alyssa Modos Indiana University When I walk into The Cheesecake Factory, I experience a few strong feelings in this exact order: extreme excitement, disorientation, and...