Menu design: 20 things you should know

Menu design: 20 things you should know

20 Things You Should Know about Menu Design By Forketers Restaurant Marketing Blog In this article, you will learn twenty of the most important points you should consider before making up your restaurant menu. The menu is more than a list of dishes. It should be an...
Restaurant menu psychology: tricks to make us order more

Restaurant menu psychology: tricks to make us order more

Restaurant menu psychology and the tricks they do to make us order more. Article By The Guardian From wine-appropriate music to authentic-sounding foreign names, restaurateurs have many ways to persuade diners into ordering high-profit meals It’s not always easy...
Dim Lighting Makes You Eat More at Restaurants

Dim Lighting Makes You Eat More at Restaurants

Dim Lighting – A study found that diners seated in darker rooms ordered dishes with 39 percent more calories on average. By Gillie HoustonFood & Wine   It turns out the dim lighting on your dinner date can affect more than the mood. New data published in the...
8 Psychological Tricks of Restaurant Menus

8 Psychological Tricks of Restaurant Menus

Restaurant Menus – more than meets the eye. BY JESSICA HULLINGER A restaurant’s menu is more than just a random list of dishes. It has likely been strategically tailored at the hands of a menu engineer or consultant to ensure it’s on-brand, easy to read,...
The Difference Between Embossing and Debossing

The Difference Between Embossing and Debossing

The Difference Between Embossing And Debossing REPRINTED: Kwik Kopy Author: Karin Ingram To emboss, or deboss – that is the question. They are both techniques used to imprint impressed or depressed images onto paper which can add that extra something to your print...
Would You Like to See the Menu? Try Using Your iPhone Flashlight

Would You Like to See the Menu? Try Using Your iPhone Flashlight

Would You Like to See the Menu? Try Using Your iPhone Flashlight As restaurants grow increasingly dim, even younger diners are reaching for their cellphones. By Katy McLaughlin and  Anupreeta Das REPRINT: As appeared in the Wall Street Journal Oct. 22, 2018 11:02 am...